The Maybelline Company was created by a 19-year-old entrepreneur named Thomas Lyle Williams in 1915. Williams noticed his older sister Mabel applying a mixture of Vaseline and coal dust to her eyelashes to give them a darker, fuller look. Williams renamed his eye beautifier Maybelline in honor of the sister who gave him the idea.
In 1967, the company was sold by Williams to Plough Inc. (now Schering-Plough). In 1990, Schering-Plough sold Maybelline to a New York investment firm, Wasserstein Perella & Co. It was eventually acquired by L’Oréal in 1996. Its headquarters was then moved to New York City and its factory to Brooklyn, NY in the early 2000s.
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This Fanlisting currently has 16 members and was last updated on April 11, 2024
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